Prudential Real Estate says confidence in market jumps sharply
Prudential Real Estate, an HSF Affiliates LLC company, today released results of its second quarter Consumer Outlook Survey indicating that millennials are increasingly optimistic about residential real estate. A full 80% of respondents ages 25-34 said their perception of the housing market is “favorable” or “somewhat favorable,” representing a 9 percentage point increase from the Q1 study.
Among all respondents, the national survey also found that confidence in real estate and home values jumped sharply, reaching 83% vs. 77% in Q1 study and 73% at year-end. Confidence is highest in both South and West regions at 84%.
“Young Americans, like the majority of survey participants, are feeling much better about homeownership,” said Earl Lee, chief executive officer of HSF Affiliates LLC and president of Prudential Real Estate. “People are looking optimistically at housing for all right reasons – a place to feel secure, build a future and raise a family.”
Among all respondents, 70% said that finding the right home and community is crucial to family happiness. Millennials were even more emphatic about the emotional side of homeownership: 93% favor a home for “more space for my family,” while only 75% view it as “financial security to borrow against.”
“Consumers are mindful of the challenges faced during the real estate downturn,” added Lee. “Though homeownership makes a solid, long-term investment, a home should never be considered a siding-clad ATM.”
Mortgage and Rate Watch
On securing a mortgage loan, consumer sentiment continues reflecting the challenges people face through strict underwriting guidelines and credit-score requirements:
• 57% of respondents said securing a mortgage is more difficult than it ever was prior to the market crisis.
• Nearly 40% said lenders are “overly cautious” when it comes to mortgage financing.
• Anxiety and fear of losing a real estate opportunity are respondents’ main emotional challenges in seeking home financing.
• With rates rising recently, 71% said they are encouraged to buy a home now rather than later. It is worth noting that 78% of respondents indicated that homeownership is valuable regardless of shifting rates.